1. The Opportunity

The world of the Web is lucrative. In 2007 online advertising revenues were in excess of $11 billion. Many internet experts agree that spending on digital ads will surpass radio ads by 2008 and will even overtake magazine ads by 2010.

The world of franchising is also profitable. According to the US Department of Commerce, 82% of independent businesses will fail, while 90% of franchise businesses will still be in operation after 10 years.

Bringing together these two worlds – the Web and franchising – is a real opportunity for the right individual. At Placez, that’s exactly what we’ve done.

Next: The Lowdown

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