Aaron
02-18-2008, 10:57 PM
While Placez Associate Websites weren't specifically developed to be a realtor specific site, they can certainly function in this capacity and offer realtors many distinct advantages over other website types
How do I get Traffic?
The most common question heard from realtors I have consulted with is "How do I get visitors to my website?". In the ultra-competitive local real estate market, getting visitors to a Realtor site can be difficult and very expensive. Individual clicks in PPC advertising programs like Google Adwords can cost 10 dollars or more in particularly competitive markets.
Many realtors just do not have the know-how, or massive budgets, to pursue a long-term website-marketing programs that deliver results. Even those that decide to invest in expensive marketing or search-engine-optimization programs are often throwing their money away by not having the basic knowledge required to manage these programs. But one thing is certain:
The Internet is the future of media and those that master Internet marketing are going to be the leaders in their fields.
Placez Associate Websites offer several distinct advantages for realtors:
1. Traffic Acquisition
A website is nothing without traffic. It's not bells and whistles that make you an online marketing success. It's customers and sales. Placez websites are designed to enhance the user experience and optimize search engine results. Your Placez website is part of a growing network, and that in itself is an ever-increasing traffic source.
2. Appropriate Design and Technology
With a Placez Associate Website, you will be using best practices in website design and technology, and avoiding common mistakes made by many in the industry. I have seen many website projects derailed by the misguided and inappropriate wishes of the site owner. Dancing bananas, complex animations, and songs in the background do not sell houses. Content rich, photo rich, easy to use websites that people can find - that's what will get you the sales leads.
3. Ongoing Education and Consultation
In the frenzy to get ahead on the Internet, I have seen realtors make some terribly expensive mistakes. I know of a realtor who just recently spent 5 figures to a company that promised to "Put him at the top of the Google search results". This is a practice that Google calls fraudulent in their own online documentation, and it doesn't work. You will have professional Internet marketers to consult with before you make important decisions about your online marketing and website programs.
With Placez, you can always be a step ahead of your competition!
However.....
Just like we advise our non-realtor Placez Associates - this is not a get rich quick scheme or a method for overnight success. You will need to devote a lot of time to make your Placez website the leading online media source in your area. This includes writing articles, taking photos, and possibly much more depending on what content modules you decide to enable. Much of the work is up front however, and once you are established this work load becomes significantly less while you continue to reap ongoing rewards.
How do I get Traffic?
The most common question heard from realtors I have consulted with is "How do I get visitors to my website?". In the ultra-competitive local real estate market, getting visitors to a Realtor site can be difficult and very expensive. Individual clicks in PPC advertising programs like Google Adwords can cost 10 dollars or more in particularly competitive markets.
Many realtors just do not have the know-how, or massive budgets, to pursue a long-term website-marketing programs that deliver results. Even those that decide to invest in expensive marketing or search-engine-optimization programs are often throwing their money away by not having the basic knowledge required to manage these programs. But one thing is certain:
The Internet is the future of media and those that master Internet marketing are going to be the leaders in their fields.
Placez Associate Websites offer several distinct advantages for realtors:
1. Traffic Acquisition
A website is nothing without traffic. It's not bells and whistles that make you an online marketing success. It's customers and sales. Placez websites are designed to enhance the user experience and optimize search engine results. Your Placez website is part of a growing network, and that in itself is an ever-increasing traffic source.
2. Appropriate Design and Technology
With a Placez Associate Website, you will be using best practices in website design and technology, and avoiding common mistakes made by many in the industry. I have seen many website projects derailed by the misguided and inappropriate wishes of the site owner. Dancing bananas, complex animations, and songs in the background do not sell houses. Content rich, photo rich, easy to use websites that people can find - that's what will get you the sales leads.
3. Ongoing Education and Consultation
In the frenzy to get ahead on the Internet, I have seen realtors make some terribly expensive mistakes. I know of a realtor who just recently spent 5 figures to a company that promised to "Put him at the top of the Google search results". This is a practice that Google calls fraudulent in their own online documentation, and it doesn't work. You will have professional Internet marketers to consult with before you make important decisions about your online marketing and website programs.
With Placez, you can always be a step ahead of your competition!
However.....
Just like we advise our non-realtor Placez Associates - this is not a get rich quick scheme or a method for overnight success. You will need to devote a lot of time to make your Placez website the leading online media source in your area. This includes writing articles, taking photos, and possibly much more depending on what content modules you decide to enable. Much of the work is up front however, and once you are established this work load becomes significantly less while you continue to reap ongoing rewards.